Muscle Heads to the rescue part II

In Muscle Head to the rescue part I, I talked about the eating issues in many female athletes. Earlier this year it was much media attention about eating disorders among many female top athletes. It’s been some months now, and what has become of this media attention? My answer is: NOTHING! Another political storm where nobody said anything... it went away. Unfortunately we are now starting another fall of training with no answers for these female athletes because of the political infighting and media tension regarding the Olympics.

In my opinion, this is why small business will become more involved in sports in Norway. Small businesses can react and get things done in a short period of time and make needed changes without a hundred meetings and political games.

With the help of Proteinfabrikken, AK-28 and Lund Treningssenter (TBI), the attached nutrition project was set up and finished in record time. The results showed that for 22kroner a day, female athlete could have a healthier life and more efficient sports career. See the attached report.

Read the rapport here